I wanted to create a simple alternative to commercial products like Linktree and Linkin.bio*, which are great, but provide a lot of feautures like scheduling, analytics, and integrations that I simply don't want or need. Plus in order to get simple customization features with Linktree it'll cost $72 per year.
I fully support companies charging for their service. And I prefer to pay for digital services rather than suffering ads and companies dealing/selling personal information...which is why I completley deleted my Facebook Profile in May 2017.
But, I'm a programmer and I can build my own alternative to these services since I don't care about most of their features.
* NOTE: I use and have paid for Later.com scheduling and love it and the company!